Feb 24
What to Hand Out at the Strawberry Festival Parade
Every year at the Florida Strawberry Festival parade, I see the same thing happen. Businesses invest time and money to walk the route, they hand out thousands of items, and by the end of the parade you can see most of it scattered along the sidewalk. Candy wrappers, crumpled flyers, cheap plastic pieces that did not make it more than ten minutes. If you are going to participate, it should be strategic. The goal is not just visibility for one afternoon. The goal is to create s
